But it was used in later years on foreign made grands and uprights. The Aeolian brand itself was never used on their instruments in the earlier years. The ability to hold a large amount capital is one reason Aeolian, Baldwin, Steinway, Kimball, Wurlitzer and a few other US piano plants survived the Great Depression of the 1930's. This was a huge amount for a piano factory to control in the early 1900's. They employed well over 5000 people and had capital of over $15,000,000. There were factories in New York, Paris, Berlin, London, Melbourne and Sydney. This brought even more piano names under the control of Aeolian.
Over the next 35 or 40 years he acquired a huge number of piano names or brands.
His son Harry took over in 1898 and changed the name to The Aeolian Company. William Tremaine established the company in 1887 as the Aeolian Organ & Music Co. Now the Gibson Guitar company owns the name. It changed hands 5 or 6 times in it's long interesting history.
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